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Where the Pierre Area Chamber of Commerce shares helpful tips, tricks, articles and resources for the Pierre - Fort Pierre business community.
The Pierre Area Chamber of Commerce is an active membership organization that has served the Pierre and Fort Pierre communities since origination as the Pierre Citizens Union in 1881. The Chamber promotes prosperity, growth, and our way of life in the lower Oahe region.
Monday, January 25, 2021
Consumers Resort to 'Shoptimism'
Shoptimism is a term being used to describe purchases made from home during the pandemic. You are stuck at home and suddenly begin to see every flaw, paint chip and cluttered closet. So, you buy things to fix the situation — or you buy things to make you feel better about it. When consumers buy things they don't need, such as luxury items, in the middle of a public health crisis, it's called "shoptimism." This term was coined by Lee Eisenberg in his 2009 book of the same title.
Pierre Area Chamber of Commerce
