Capital Area Networking (C.A.N.) - Expanding Your AI Knowledge

Dr. Hannah Walters is an Associate Professor of Marketing and Director of the Honors Program at Northern State University. She teaches a broad range of undergraduate and graduate courses, including Marketing, Marketing for e-Commerce, Marketing Management, Integrated Marketing Communications, Consumer Behavior, Marketing Research, and International Marketing.

Dr. Walters earned her Doctor of Business Administration in Marketing in 2018 and completed a Marketing AI Certificate from Cornell University in 2024. Her research and teaching focus on the strategic integration of AI in marketing practice and education. In 2025, she co-edited and published the book AI in Marketing: Applications, Insights, and Analysis with Routledge. That same year, she presented “Preparing Future Marketers: Balancing Human Creativity and AI-Powered Insights” at the Marketing Management Association Spring Conference.