January 2021 CVB Report

January is looking very different for the CVB this year. Because of the pandemic, we are not able to go to the sport shows and other conventions we normally attend every year. Instead, the CVB will be focusing on ways we can market the community and promote our safe travel messaging.

You may have seen some ads for Pierre promoting travel. We were awarded with CARES Act funding specifically for tourism marketing and to promote safe travel. It is important for us to continue to market our community, even during a pandemic. Awareness is key for when people are planning their next vacation and we want them to choose Pierre when the time feels right for them to travel.

We will be working hard throughout 2021 to help our tourism industry partners who were most affected by the pandemic to recover. Marketing and promoting the area will help their businesses and bring visitor spending back to our community. In addition to our marketing efforts, we’ve also been working to freshen up our image. One major project was a complete redesign of the visitor guide and we’re excited to be releasing the new and improved guide in the next few weeks.

Happy New Year! Let’s make 2021 a memorable year!