February 2021 CVB Report

The South Dakota Tourism Conference was once again a great success. Although the conference was different this year, with a digital/in-person hybrid format, we heard from several keynote speakers providing the travel and tourism industry partners valuable information. The attendees walked away with solid data we can all use to help tourism recover from COVID-19 impacts in our communities. Pierre is very fortunate to have the conference held here every year. The economic impact is evident with money being spent for lodging, food, fuel, and shopping.
 
A special congratulations to Pierre’s Debra Knodel of Governor’s Inn. Governor Kristi Noem presented Debra with the Ruth Ziolkowski Outstanding Customer Service & Hospitality Award for providing remarkable service to every visitor she encounters and whose work demonstrates an outstanding spirit of hospitality, warmth and genuine kindness. Congratulations, Deb!
 
In the next coming months, the CVB will be working to get the 2021 peak season marketing campaign ready to go and distributing the new and improved Pierre Visitor Guide. We are so excited for everyone to see the new guide! Our hope is that this new guide will help inspire travelers to plan a visit to Pierre this year and in years to come.